The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Act-On

APRIL 26, 2024

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Continue to work with your cross-functional lead scoring squad to monitor progress, track success, and refine your model over time.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Lead Liaison

OCTOBER 25, 2017

We’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here. I’ve seen far too many talented people fail in B2B sales because they couldn’t manage time. Having a CRM like Microsoft Dynamics will certainly help.

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Lead Liaison Marketing Automation Services Marketing Automation CRM 48

Capstone Insights

SEPTEMBER 26, 2017

That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. It’s an organization’s lead management method. What is lead management method?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). This impacts productivity.

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Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). This impacts productivity.

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De-duplication Lead Ranking Lead Management Work Management 40

Lead Liaison

MARCH 2, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Zoominfo

FEBRUARY 1, 2018

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

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Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Zoominfo

JULY 24, 2019

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Marketers generally don’t trust the databases that are for sale.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Capstone Insights

MARCH 13, 2018

How do you actually mechanize a contacts-only approach to CRM? Ideally, it’s from the start on the first day you activate your CRM. of us, don’t have an opportunity to set up a new CRM from scratch without legacy data. This post makes the assumption that the lead management construct at your company is leads reliant.

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Contacts CRM Salesforce.com Marketing Management 40

Optinmonster

DECEMBER 14, 2021

Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Other Lead Generation Software & Tools. Let’s start with the best tools for lead generation and email marketing. Export data to a CSV file or transfer to email marketing tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Capstone Insights

MARCH 20, 2018

You’ve read the post on the benefits of taking a contacts only approach to CRM , the one on challenges you’ll need to work through if you don’t use leads , and my last post on mechanizing a contacts-only CRM strategy. Don’t do this in a vacuum; lead management goes beyond just one department.

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Contacts CRM Ad Building Work Management 40

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. And this map has grown exponentially each year.

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Planning Work Management Marketing Management Marketing Automation Services 119

SmartBug Media

DECEMBER 11, 2020

Guest author Irina Nica is a Senior Marketing Manager at HubSpot , Customer relationship management (CRM) software empowers sales teams to manage customer interactions and data. Salesforce is one of the most prominent CRM software providers. However, the most popular CRM isn’t always the best CRM for you.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Adobe Experience Cloud Blog

JANUARY 29, 2014

You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Here’s a screenshot of LinkedIn’s targeting options: Check out the “Audience” tab on the top right.

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Linkedin Marketo Enterprise Management Thought Leadership 48

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Lead Generation. Lead Nurturing. Intra-company Collaboration.

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Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Capture more leads with campaigns and virtual events. 6: NEW IMPORT OPTIONS.

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Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

SugarCRM

DECEMBER 11, 2013

Social Marketing. Campaign Manager. CRM Integration. Marketing Heroes. Learning Management. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. Posts: Related Tags crm systems.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Game experiences integrate natively with the Captello app, taking full advantage of all of Captello’s robust lead management solutions. SALES: NEW FEATURES & IMPROVEMENTS. BUTLRR [details].

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Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Capstone Insights

NOVEMBER 23, 2017

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. That just makes sense. You might ask why would you ever do this.

CRM 45

CRM Process Work Management Co-Registration 45

Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Automation Marketing Management 48

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Automate Social Media Sharing.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

ClearVoice

APRIL 30, 2020

Platform integrations : Like OptinMonster, HubSpot integrates with a whole host of tools and applications, including LinkedIn Sales Navigator, Google Suite, Zoom, Databox, and many more, including ClearVoice. LinkedIn Sales Navigator. The opportunities and possibilities with using Linkedin today are endless. Learn more here.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SalesIntel

JULY 12, 2023

You can determine whether the data can be seamlessly integrated into your CRM, marketing automation tools, or other systems you use for customer outreach and management. You may have distinct criteria for selecting a B2B data provider if you’re a mid-market company.

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Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

SalesIntel

SEPTEMBER 14, 2023

User-Generated Data: User-generated data, like a LinkedIn profile, is information submitted by users themselves. A scalable solution should seamlessly integrate with your CRM and marketing automation platforms. New leads can be instantly added to your CRM, and any updates or changes are reflected across all systems.

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Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Sprout Social

JULY 14, 2023

Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge. Marketing content tailored to the buying journey resonates with prospects. This cooperation ensures that the lead management process is seamless.

Work Management 78

Work Management Effectiveness Marketing Management Sales Qualified Leads 78

Capstone Insights

SEPTEMBER 28, 2017

It’s the same with lead thresholding: it’s common in B2B SaaS, but it’s a bad practice which negatively impacts an organization’s growth. Lead thresholding is the practice of holding leads back (in a marketing automation platform) and only sending leads to a company’s CRM that meet a specified criteria, typically a lead scoring threshold.

Lead Scoring 58

Lead Scoring Lead Ranking Leads Lead 58

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Customer Experience Matrix

JUNE 9, 2009

The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.

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Marketo Work Management Marketing Automation Services Eloqua 120

DealSignal

JANUARY 20, 2023

B2B companies can use social media to connect with potential customers, share valuable content, and generate leads. Platforms such as LinkedIn and Twitter are particularly useful for B2B companies as they allow them to connect with other businesses and industry professionals. But there are downsides.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? Lead management. Dynamic content creation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 121

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. With the improved Lead Manager, you could even use HubSpot as your CRM system.

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Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Hubspot

MAY 28, 2012

This dynamic shouldn’t mean that you have to dial back on the number of leads you generate. In fact, you need to be constantly expanding the top of your funnel because, as our presentation " Death by Marketing Automation " showed, your email list expires at approximately 25% a year. 4) Look for Segmentation Opportunities.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

LeanData

MAY 7, 2021

Every SDR’s toolbelt requires the right amount of prospecting, lead management and engagement technology tools to assist in their daily activities and ensure they’re targeting and engaging with the right individuals at their top accounts. . According to The Bridge Group, the median sales tech stack consists of a CRM plus 4.5

Ad Building 52

Ad Building Work Management Top of Funnel Marketing Management 52