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Salesforce rolls out new edition of Marketing Cloud for small businesses

Martech

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?)

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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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Why HubSpot is Partnering with WP Engine

Hubspot

Something magical happens when a CMS meets a CRM. That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. To do that you need to pair a top-class CMS with a powerful CRM. The new HubSpot and WP Engine partnership does just that.

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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

For example, Insightly integrates with Gmail to provide more details on an email contact, set tasks, opportunities, or link to projects in your CRM. Podbox offers a great solution, automatic two-way sync to integrate your CRM, email marketing, and e-commerce platforms. Leverage the Cloud. Storing files on your hard drive is so 2005.

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A sales-side view of marketing, automation and AI

Martech

Q: We’re at a HubSpot conference, so I know that’s your CRM. We look at SMB — anything under 100 employees, enterprise — anything really over 3000 employees. That collaboration is what HubSpot enables us to do, really being able to do all those things at once. What parts of it do you use the most? A: We segment by size.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Three, all of the add-ons and plug-ins result in decreasing strategic use of CMS, MAP, and CRM; thus, core systems are used in a less sophisticated and mature fashion over time.