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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

If people are going “too far” from their homes, local government officials might conclude that they’re violating “safer at home” orders and roll back some of the reopening efforts.”. In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019.

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Webinar Recap: The ROI of Lead Routing for High-Growth Enterprises

LeanData

In June of 2021, Alation ; a leader in enterprise data intelligence solutions including data search and discovery, data governance, data stewardship, analytics and digital transformation, announced it closed a series D funding round of $110 million, with an overall valuation of $1.2 Newly minted “unicorn”. From there, she started building.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Create a content governance structure that aligns with future state.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.

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4 Important Factors That Influence the Success of Healthtech Messaging

Launch Marketing

Download our free Strategic Guide to Developing B2B Messaging That Matters eBook to get key insight into creating more relevant and memorable messaging! Reimbursement systems are complex and unwieldy, and administration and operating expenses can completely blow out already-slim profits.

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A Content Marketing Playbook for Times of Crisis

Hubspot

Second, by centralizing all of our customer interactions in a shared CRM, we're able to see what communications customers are getting and roll out adjustments quickly to marketing, sales, and service. First, we have an established decision-making process for crisis communications that minimizes confusion in the moment.