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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 This means you may need to look farther up in the funnel for how you can engage your audience while they are still learning about their problem.

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Email acquisition principles for CRM success

Liveintent

Collecting email addresses directly is the best way to future-proof your marketing funnel and control your ability to communicate with your audience. While many forms of marketing and advertising are one-to-many, email marketing is a one-to-one channel. Lean into this differentiator by speaking directly to your customer.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Email will likely be your primary medium for driving registrations. A third important element is your presenters.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Funneling all customer list creation through a CDP is one way to avoid breaking privacy rules. I won’t go through the other elements point-by-point.

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Unlocking B2B Paid Ad Secrets

B2B Digital Marketer

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows. This enables them to create targeted and effective campaigns.