SalesIntel

AUGUST 4, 2021

Company leaders are starting to realize that their businesses are vulnerable, and they’re looking for solutions to protect their IT infrastructures. However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. Now, CRM data is accessible anytime, anywhere.

Process 130

Process Enterprise Management Work Management Marketing Management 130

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The high cost of bad data.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

DealSignal

FEBRUARY 1, 2024

We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge. While the platform boasts a considerable volume of data, its reliability and timeliness are not assured.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking. Read more here.

Work Management 104

Work Management Enterprise Management Marketing Automation Services Data Hygiene 104

Zoominfo

MARCH 15, 2024

For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. CRM hygiene is the practice of regularly cleaning and updating your CRM system to ensure data accuracy and relevancy.

CRM 130

CRM Enterprise Management Work Management Process 130

Customer Experience Matrix

OCTOBER 4, 2011

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. RedPoint – a suite of tools for database building, campaign management, and analytics.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.”

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers. The list doesn’t end there.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

ClickZ

JULY 29, 2019

We spoke with Nate Skinner , VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.” I never intended to.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

6sense

AUGUST 3, 2016

The role of modern marketers and CMOs is unrecognizable from what it once was. In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Zoominfo

JULY 31, 2019

The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns. If you haven’t read that post yet, you can do so here: B2B Marketing Meltdown: The Impact of Bad Data.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. Main features: Conversation intelligence is now included Contacts and interactions are automatically synchronized to your CRM.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. of firms believe CRM technologies positively influence their bottom line. . What Is Bad Data?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

You have spent long hours and a major investment putting in place a Customer Relationship Management (CRM) system to keep your database organized and your business development teams on track. of firms believe CRM technologies positively influence their bottom line. . What Is Bad Data?

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Leadspace

AUGUST 10, 2021

Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. We focused on agencies that had a foothold in markets outside our coverage or sold offerings that offset known weak spots.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. We focused on agencies that had a foothold in markets outside our coverage or sold offerings that offset known weak spots.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

SalesIntel

JUNE 30, 2021

Client Success Stories: JP Enterprises – 5X More Conversations Using SalesIntel. Top Whitepaper of the Month: Data Purchasing Guide. This approach has helped our clients across industries to: Widen Outreach with Accurate Data. Businesses often have to choose between Data Quality and Data Quantity.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million.

CRM 162

CRM Zoominfo SMB Cross-Selling 162

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97