Digital B2B Marketing

AUGUST 14, 2012

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless. The possibilities are endless.

CRM 100

CRM Advertisements Advertising Tactics 100

Digital B2B Marketing

MARCH 25, 2013

CRM Retargeting. With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. One of the oldest targeting tactics in B2C, retargeting is still underutilized by B2B marketers even though it is generally one of the most cost effective tactics.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 2, 2012

CRM retargeting. Target advertising to individual contacts, like those in your CRM database. Possibilities could include: LinkedIn profile-targeted advertising. You can target by company size, functional role, industry, seniority, or even individual companies and group memberships. Company targeting.

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

JANUARY 24, 2012

Turnkey solution, from outreach to tracking, will deliver allow marketers to continue buying this reach for a price.

Peer-to-peer 100

Peer-to-peer Cable Outreach PR 100

Digital B2B Marketing

NOVEMBER 1, 2011

Stakeholders are often experts in the business, a functional disciple (ie IT) or in the solution category (ie CRM). Enterprise B2B is different, the products and solutions are complex and need to be understood. Further, these areas require expertise.

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

JULY 7, 2011

I submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100