KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 210

Creativity Lead Scoring Lead Ranking Paper 210

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Interactivity is also a lead draw. It should reflect the experience your clients will have when they do business with you.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

Oktopost

JUNE 1, 2023

Social media marketing What is a Lead Scoring System? What are the criteria for lead scoring? How Does Lead Scoring Maximize Social Media ROI? What is a Lead Scoring System? Lead gen and conversion is never a walk in the park. What are the criteria for lead scoring?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Convince & Convert

JANUARY 4, 2024

There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. However, as with anything in life, diving into unfamiliar territory without reading the terrain can lead to catastrophe. But is it guaranteed?

Trends 147

Trends Lead Scoring Lead Ranking Brand Identity 147

SmartBrief - Marketing

JUNE 10, 2024

People with a highly developed sense of agency are proactive, goal-oriented, flexible, creative … the list of positive attributes is long and highly relevant to the marketing and advertising industry. Agency adds value to the process We need more, not less agency. Why an agency drives value appeared first on SmartBrief.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Lead Ranking 84

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). These enable businesses to prioritize and pursue the most promising leads.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. They also a fantastic way to gather leads data and widen your online presence.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. The results one year later?

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

JUNE 1, 2020

Guest Post by Lead Generation Specialist Lauren Johnson. How does Michael convert them from a website visitor to an engaged lead? The answer: Lead generation funnels. It can automate your lead and sales process. You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel.

Marketing Websites 284

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 284

illumin

MAY 2, 2024

Ad creatives are the star of the show. Strong creatives are also an essential part of journey advertising. Relevant messaging and creative content achieve mutually beneficial outcomes. In multi-touch journeys, ad creatives play an integral role. Creativity can come in many forms.

Multi-Touch Attribution 85

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 85

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition? Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. Compliments.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Search Engine Journal

JANUARY 27, 2022

These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal. Tired of the same old B2B whitepapers?

Lead Scoring 88

Lead Scoring Lead Ranking Creativity B2B 88

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Heinz Marketing

JANUARY 18, 2020

How HubSpot Marketers Stay Creative Under Pressure. The pressure to be creative right away at the start of a new year can be a lot sometimes. Here are some great strategies for keeping those creative juices flowing. 3 Simple Steps to Implementing a Video Lead Scoring Model. Thanks for your insight, Chris Brogan.

Lead Ranking 67

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 67

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Martech

MAY 21, 2024

The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion. Hardly “brief” at that point!

Creativity 86

Creativity Paid Search Agency Conversion Advertising Agencies 86

Marketing Insider Group

FEBRUARY 14, 2023

Now let’s talk about the icing on the cake: creativity. 8 Methods to Writing Creative Email Subject Lines 1. It takes an average of 8 touchpoints with a potential lead before a sale is made. Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc.

Creativity 312

Creativity Examples Marketing Budget Urgency Marketing 312

RebelMouse

NOVEMBER 9, 2023

This article explores the critical aspects of this update and how it may affect your website's rankings. As is the case with all core updates, Google's primary purpose is to assess and supply users with the most relevant and value-driven content for their needs, and the new update for November 2023 is the optimized version.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Launch Marketing

JANUARY 11, 2024

With these in place, you and your team can achieve a successful launch and kickstart lead generation. Articulating your mission and value-add signals to customers what you will bring to the engagement and what they can expect when working with your organization. In general, aim for simplicity and focus on your value proposition.

Lead Generation 78

Lead Generation B2B Marketing Lead Scoring Lead Ranking 78

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

RebelMouse

JANUARY 23, 2024

Low search rankings. Even with high-traffic pages, your online presence is at risk if you can't marry high-quality content with the right technical SEO tactics, leading to less online visibility and decreased performance. Technical SEO is the supportive framework of a high-ranking website.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

SmartBrief - Marketing

FEBRUARY 6, 2024

Now, brands drop ads in the weeks leading up to the Super Bowl so fans can engage with them beforehand. 2: Plan targeted placements in venues around NFL stadiums One unique way to engage audiences where they are throughout the football season is by executing smart, creative placements around NFL stadiums.

Marketing Budget 83

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 83

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. We hope these five creative solutions for event organizers give you some ideas for your next event!

Work Management 95

Work Management Marketing Management Creativity Organization 95

Convince & Convert

JANUARY 4, 2024

There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. However, as with anything in life, diving into unfamiliar territory without reading the terrain can lead to catastrophe. But is it guaranteed?

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Vidyard

SEPTEMBER 19, 2018

Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead? In other words, what video should we score higher?

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

Lead Capture 48

Lead Capture Creativity Sales Qualified Leads Lead Scoring 48

Top Rank Marketing

DECEMBER 13, 2023

By bringing in this outsider’s perspective, an agency can unlock a much wider array of potential influencers that will lead you to fruitful partnerships you may never have considered. Just a few of the administrative and creative functions an agency will manage include: Strategic planning.

Advertising Agencies 125

Advertising Agencies Paid Search Agency B2B Marketing Planning 125

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115