Liveintent
FEBRUARY 22, 2022
.” With MPP, emails coming through the Apple Mail client will appear opened creating an inflated email open rate, rendering this data unreliable. A focus on engagement beyond open rates. With MPP, targeting subscribers at the zip code level is not possible in an MPP-enabled Mail app environment.
Liveintent
SEPTEMBER 9, 2021
Because Mail Privacy Protection includes open tracking pixels in the preload, the emails coming through the Apple Mail client (which accounts for almost 50% of the market) will appear as opened. Given the pervasiveness of Apple’s email client, iOS 15 will render open rate data unreliable.
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Liveintent
JULY 14, 2021
High CPM traffic to our site: 51.8%. 48 percent of survey respondents report an increase in their open rates, data that supports that consumption habits have changed, and people are eager to connect with their favorite brands and engage with content that brings them value. Yes: 87.2%. Select all that apply. Other: 5.8%.
Liveintent
SEPTEMBER 28, 2021
Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. In the email world, no doubt the talk of the town is centered around Apple’s latest software update, iOS 15, which was officially released on September 20th.
Hubspot
JULY 15, 2020
Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.
Albacross
APRIL 24, 2019
Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). All things being equal, the lower your CPC and CPM, the better. CPC and CPM aside, you should also be tracking your Cost Per Lead. Cost Per Lead. Cost Per Lead.
Content Standard
AUGUST 13, 2019
Content can be boosted across desktop, mobile, and tablet devices based on cost-per-impression (CPM) or cost-per-click (CPC) pricing. Marketers can choose either CPM or CPC pricing. You can set the maximum bid for your success metric (CPM, CPC, or CPS) and if you win the bid, you only pay one cent more than the next highest bid.
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