Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Ideal Customer Profiles 101

Ideal Customer Profiles Analytics ROI Campaigns 101

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. Once TikTok approves your ads manager account, you will be able to access your dashboard. For some, TikTok has been the answer to their prayers.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Metadata

DECEMBER 8, 2021

The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. What’s even more dangerous is that influenced revenue has the habit of getting marketers laser-focused on the easiest-to-measure channels instead of the highest-impact channels. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Single Grain

JULY 27, 2021

That’s when he came across our post about critical Facebook Ads trends and took action based on the advice: Using the five strategies we outlined, he managed to double revenue for his business and 5Xed his reach on Facebook. Another trend that SkeletonHD decided to take advantage of was optimizing for mobile. Since 98.3%

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

NOVEMBER 6, 2019

This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Over 29 million websites are using Google Analytics to track the actions happening on their website. Content marketing is notoriously hard to track. Let’s dive in.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Content Analytics ROI 96

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email.

Paid Content 119

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 119

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. SMM – Social media marketing.

Social Media 112

Social Media Cost Per Thousand Work Management Media 112

Brandpoint

JUNE 24, 2021

If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. For that reason, we have compiled the most used social media marketing terms in one glossary. Insert crowd cheering*.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65