Amazon Prime Day + The Power of Name Dropping in Ad Copy
Anyword
JUNE 22, 2022
When looking at a sample set of 200K out of millions of data points, we filtered for ads that included “Amazon” in either the headline or post copy. Had an average CPC of $1.3 ( 13% lower than the typical average CPC ) Generated 11.16M impressions. The result? These ads …. Generated over $96K in spend. The hard sell works.
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