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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

When looking at a sample set of 200K out of millions of data points, we filtered for ads that included “Amazon” in either the headline or post copy. Had an average CPC of $1.3 ( 13% lower than the typical average CPC ) Generated 11.16M impressions. The result? These ads …. Generated over $96K in spend. The hard sell works.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods. The Mad Scientists of Paid Search. Customer Match’s reach is sadly still limited, accounting for only 5% of all advertiser clicks.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. Three Sample Scenarios for Success [2,400 words]. Communications or media agency. 25 Questions to Develop an Effective Content Strategy [3,000 words].

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Of course, there are a few guidelines around the copy that we would suggest. Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. The two options you have for any pay-per-click advertising are: Cost Per Click (CPC). Ad Headline.

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

When clients follow the guidelines presented, amazing results follow. We also rank these keywords by CPC, assuming this is a proxy for conversion. We used Buzzsumo to determine how often a sampling of these brands are publishing content and how well that content sees engagement relative to each other. We provide the roadmaps.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad. When deciding between CPC and CPM, think about your end goal. On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you.

Linkedin 101
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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

Recommended best practices for testing new attribution types include: Establish a control period – Avoid peak session times and seasonal highs/lows and focus on a consistent period from which a robust, high-volume data sample can be pulled.

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