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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Medium : to track the overall marketing campaign for the source (like social media, cost-per-click (CPC) or email campaign). But here are the 2 most important ones. Transaction.

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Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Unbounce

statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. As it becomes harder and harder to stand out against your online competition, it’ll be the ecommerce companies that make the most of each and every paid click that are most successful. Algorithms! )

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Conversion Intelligence—The New Era of Marketing

Unbounce

Just a few years ago it was even considered ludicrous for the internet to be used for ecommerce. Google ads are getting steadily more expensive with CPC inflation , and we’re not just talking about the go-to keywords that were nigh impossible to get anyways. Christian Krohn, Unbounce Customer and Owner, PatientClicks.

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[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

Other leading indicators include CPC, CTR, and Fill Rate. Looking at KPIs, advanced Publishers differentiate by identifying “common denominators”, enabling them to compare different revenue sources and placements to each other.

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[Publisher Series] Revenue Optimization, Part I: Data Insights & Reporting

Outbrain

Other leading indicators include CPC, CTR, and Fill Rate. Looking at KPIs, advanced Publishers differentiate by identifying “common denominators”, enabling them to compare different revenue sources and placements to each other.

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How to Boost the ROI of PPC Campaigns With Targeted Optins

Optinmonster

Campaign Medium (utm_medium) : This required parameter identifies the medium the link was used upon, such as email, CPC, etc. Campaign Content (utm_content) : This optional parameter is used to differentiate ads that point to the same URL. Key : utm_medium Value : cpc. Key : utm_campaign Value : spring_sale.

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Google Shopping Ads: How Does It Increase Your E-Commerce Sales

Spiralytics

Ad performance metrics have also revealed that Shopping ads have a lower CPC than standard search ads. You can use custom labels to differentiate between different product types, promotions, or sales. Merkel claims Google Shopping ads have 30% higher conversions on desktop and 21% on mobile compared to traditional text ads.