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4 Reaons Display Digital Advertising is (still) Effective

Digilant

And while these new ad formats, channels, and targeting capabilities contribute to the advancement of digital advertising, it’s essential not to overlook the tried and true digital advertising methods, such as simple (but effective) display ads. . What is Display Digital Advertising?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Benefits of PPC.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. This means that CTR is key in determining your Quality Score. Truth Behind “Good CTR”?

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Why we care about adtech: The complete guide

Martech

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more.

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The Remarketing Guide for Dummies

Outbrain

When the same user visits another site that hosts display or native ads from your ad network provider, the system will serve your ad to this particular user. Or have you ever visited a webstore, added items to your cart, but didn’t check out? Congratulations, you were “retargeted.”. What is Remarketing? Remarketing vs Retargeting.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

“Lack of a clear strategy is the biggest mistake. Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. The platform is growing exponentially. The self-service solutions provided by LinkedIn allow one to launch targeted campaigns quickly.

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Growing your business in a world without Google

Biznology

Continue to grow your opt-in contact list. Everyone knows display advertising doesn't work, right? Well, activities like remarketing actually make display work well for many businesses. If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away? Can't imagine it?