A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
As such, a lot of companies dedicate resources to content creation, making the content itself worthy of testing. For example, if you have a target CPA of $8, you can use that as your benchmark. Doing the math ($8 CPA x 50 conversions) gives you a test budget of $400. Are there specific hypotheses you need to examine?
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