A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
As such, a lot of companies dedicate resources to content creation, making the content itself worthy of testing. For example, when optimizing for overall impressions, your aim would be to get the lowest Cost Per Thousand Impressions (CPM). For example, if you have a target CPA of $8, you can use that as your benchmark.
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