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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

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Top 5 Demand-Side Platform Companies

Martech Advisor

Refined targeting capabilities, anti-fraud measures, intuitive UI, and sophisticated reporting tools make demand-side platforms a crucial part of an advertiser’s adtech stack. Anti-fraud Measures: In-built brand safety tools. Anti-fraud Measures: Uses TAG registered anti-fraud tools and Forensiq to detect ad fraud.

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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Use our PPC management tool to monitor all of your paid campaigns.

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17 Best Paid Media Tools for Marketers

Single Grain

A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). 1) SEMrush.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

Quality Score lowers your CPA, too. I did a similar analysis based on CPA and found that high Quality Scores also correlate with lower CPAs : With a Quality Score of 10, you’ll pay 80% less per conversion than an advertiser with an average Quality Score of 5. You can follow him on Twitter and Google+. Bid on brand terms.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. Google ) For display adverts, the standard CPA is $76.

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20 Benefits of Advertising via Online Channels

Single Grain

Twitter Ads enables you to target users based on demographics, interests, followers of specific accounts, behaviors, keyword targeting, tailored audiences (using your own data) and lookalike audiences. Dive Deeper: * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need * Do Twitter Ads Really Work? (Or