Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

Paid Search Agency 99

Paid Search Agency Privacy Work Management Marketing Proposals 99

Sprout Social

FEBRUARY 26, 2024

PNC Bank’s customer care on social stands out in the crowded financial services industry. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. Of course, they do it in their own morbid way. Celebrate loyal fans who want to geek out over your product together.

Enterprise Management 67

Enterprise Management Branding Brand Identity Work Management 67

Martech Advisor

MARCH 9, 2020

While CCPA applies to businesses that serve Californian citizens, companies must satisfy a few criteria such as, they should have annual revenue of $25 million, out of which at least 50% of revenue is generated from the sale of Californian consumer data. Send a new opt-in campaign for other subscribers to update their preferences.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Fortunately, it’s never too late to reverse course. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Check out the latest legal requirements.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Liveintent

JANUARY 30, 2023

It is paramount that retailers prioritize their tech stack and CRM database to ensure the delivery of cohesive, personalized, and relevant experiences across the entire customer journey — regardless of the channel — so that customers can do exactly what they set out to do: shop.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52