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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Post Performance Report: Brands transforming social customer care

Sprout Social

PNC Bank’s customer care on social stands out in the crowded financial services industry. But so is transparency. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. Of course, they do it in their own morbid way. Talk like a human.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior.

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Foundations of Data Privacy in Email Marketing

Litmus

Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use. Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. And as technology advances, so do privacy measures.

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