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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Fortunately, it’s never too late to reverse course. Consistent email engagement and deliverability. Friendly note: We’re actively covering the Apple Mail Privacy Protection news.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Foundations of Data Privacy in Email Marketing

Litmus

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

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