Everything Marketers Need to Know About Consumer Protection & Consumer Rights
Martech Advisor
MARCH 9, 2020
While CCPA applies to businesses that serve Californian citizens, companies must satisfy a few criteria such as, they should have annual revenue of $25 million, out of which at least 50% of revenue is generated from the sale of Californian consumer data. Send a new opt-in campaign for other subscribers to update their preferences.
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