B2B Memes

NOVEMBER 28, 2011

The downside, of course, is that the process is messy and prone to mistakes. By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected.

Process 100

Process Product Media Validation 100

B2B Memes

APRIL 13, 2011

Where the Web is different, of course, and the reason why aggregation has become so popular, is that unlike the print versions, you don’t have to visit your local library, fumble your way through the stacks, and hope you can find the right issue of the magazine with the story you seek. Instead, you simply click on the link and start reading.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

MAY 2, 2011

Though I think of myself as a well-informed, up-to-date kind of guy, I have a history, shared with my wife, of drifting unconsciously out of the event stream and becoming completely unaware of what’s happening in the world. We scanned the newspaper, but, of course, it told us only of yesterday’s events. We woke up about 7 a.m.

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” But of course Forbes is in DVorkin’s view anything but a traditional publication.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” But of course Forbes is in DVorkin’s view anything but a traditional publication.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JUNE 22, 2010

A lot depends, of course, on the extent and nature of the ghost writing. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

AUGUST 31, 2010

The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. There’s a risk, of course, in drawing comparisons between your personal passions and B2B issues. The key is not to make a comparison just because it’s weird or surprising. Probably not.

Blogger 100

Blogger Personalization B2B Comparison 100