Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. “Demand generation&# is a better term, though still not precise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy! Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Its customers are in over 25 countries and include large financial services, insurance, healthcare, and telecommunication companies as well as government clients. About CipherCloud. Background and Career.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Webbiquity

SEPTEMBER 1, 2010

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. FOLIO: Update Webinar, content & service feature updates.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The service they received. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. This answers the question: "What is the total revenue generated by marketing activity?". . Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Yesler is a B2B marketing agency from @Projectline that helps technology companies deliver predictable revenues, sustainable growth, and measurable results.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Many demand generation vendors now offer something along those lines. But what's really important is that Sweet Suite reads the public profile of the mentioner, extracts key information such as name and number of followers, and sends the data to a demand generation system.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Content Marketing Institute

APRIL 26, 2018

One of the benefits of an “always-on” digital publication, of course, is the ability to observe audience behavior over time. Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2008

Of course, it also resurrects the customization and integration issues that the application-based strategy was intended to avoid. Campaign analysis in demand generation systems. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.)

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

chiefmartech

JUNE 10, 2016

I recently had the chance to talk with Jeff Pedowitz , the founder and president of Pedowitz Group , a marketing services provider built around the transformative potential of marketing technology platforms. There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

Customer Experience Matrix

MARCH 16, 2011

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Of course, nothing is truly unique. Well, most systems use some variation of two basic approaches. One is to create a classic branching flow diagram, like a Visio chart.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Leadspace

NOVEMBER 10, 2016

And the power of AI is amplified by the amount of quality data it has to work with — which is why more “basic” data services such as enrichment are so much more effective with AI. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. ” The same goes for ABM.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. Go beyond simply knowing Marketo or Eloqua. This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. To help with this, I developed the Six Principles of Marketing Automation Data which you can reference.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. But at the same time, it’s like, yeah, but we’re more about demand generation. Udi Ledergor: And just as we were about to take it on the road again in April to other states, COVID hit, of course.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52