Marketing Craftmanship

FEBRUARY 21, 2023

But the end-product is well worth all that work; producing evergreen content with unmatched credibility, and countless marketing and sales applications. Very often, high profile individuals do accept invitations to be interviewed simply because, like most people, they enjoy telling their story, and sharing their ideas.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. As an industry, Marketing Automation is in trouble for that reason.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MARCH 12, 2020

It may involve a product or service shortcoming that puts them at a competitive disadvantage or a new idea that can reduce operating costs. The research goal is to identify a problem or opportunity that’s likely to be of great interest to senior management. Make sure that it’s always related to your own firm’s core capabilities.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Craftmanship

JUNE 23, 2014

The CFO as Productivity Manager: “There is a third CFO function, which is managing money for the business. Also think about the consequences if it doesn’t work…So the chief financial adviser basically is a conscience, a financial conscience.”. I’m not talking of the treasury function; that is only a small part of it.

Allocation 100

Allocation Thought Leadership Work Management Consulting 100

Marketing Craftmanship

MARCH 16, 2013

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JANUARY 20, 2017

Our client was overjoyed with the media exposure, but we felt less than honorable, and resolved that we would never use market research to promote a client’s product or service unless we believed the supporting methodology had sufficient rigor. And over the years we’ve lost client work as a result of that position.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Marketing Craftmanship

OCTOBER 14, 2014

Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. Conversely, intrinsic selling does not require a prospective client to base its selection of a seller based on work done for others. No leap of faith required.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100