Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. It’s harder every day for a new company to enter the business-to-business marketing automation industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Heinz Marketing

DECEMBER 9, 2021

The high price is the one thing that I dislike about ZoomInfo, the cost is very high if I will compare it with the competitive market and the technical support service is also not up to the mark, hence I dislike these two. It provides what I needed at an affordable cost (pay for credits when you needed them). Set up times.

B2B Sales 73

B2B Sales Enterprise Management Zoominfo Work Management 73

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

OCTOBER 11, 2011

So the news here is price. In other words, this is a price cut. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The company’s other differentiator is a seriously aggressive pricing model. The difference is in the details.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

APRIL 10, 2014

More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE also differs from predictive marketing vendors who use intent data as inputs to their scoring systems and in some cases also provide lead lists: although predictive models almost surely do a better job of isolating the best prospects than InsightBASE’s simple profiles plus surge tracking, the models add considerable cost and complexity.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 28, 2015

You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Model Factory is targeted at firms whose large needs can’t be met at an acceptable cost by traditional modeling technologies. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage).

Analytics 120

Analytics API Work Management Salesforce.com 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Continuing expansion of sales efforts means it will continue to be the largest cost. Customer needs can shift quickly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. This makes it roughly equivalent to other products.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses. It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. The Salesforce.com database has some big issues (e.g. Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Pricing of Openprise is based on data volume processed, not number of records. Running 100 MB per month costs $100 and running 1 GB per month costs $1,000.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. Existing integrations are available for Salesforce.com, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - So there’s a point beneath which the costs outweigh the benefit.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2011

This accounts for most of the work and most of the cost. By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

NuSpark Consulting

APRIL 27, 2013

Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account. . Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Below is a video of how it works. click bottom right to enlarge). .

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. All of this doesn''t come cheap: Teradata aims at clients with at least $500 million revenue and sets is prices accordingly.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 13, 2016

There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. Pricing for ONE starts at $30,000 per year and is based on the volume of interactions and personalization recommendations, with unit costs varying by channel.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Automated synchronization is available for Salesforce.com using their standard APIs.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Hubspot

OCTOBER 1, 2021

As anyone who has implemented one before will know, it costs time as well as money. However, we love GetApp’s simple filtering system that enables you to filter by pricing model, supported devices, businesses served, and supported locations. However, it’s not always the best CRM for small businesses due to its cost. Social CRM.

Communities 58

Communities CRM Lead Ranking Marketing Management 58

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. I was just discussing this recently with another vendor who also gives everybody their own IP address, and it seems the cost is quite minimal.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

Vendors including LeadLife , Genoo, and MakesBridge already offer low-cost service packages for their clients. This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 7, 2010

I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Like AdWords, LeadPAC lets clients set a target cost per name and a weekly budget for their spending. The vendor alone bears the cost of low response rates. But here's the new part: users only pay for responses.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Webbiquity

AUGUST 29, 2011

“Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Pricing: $150-$600 per year ($12-$50 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120