Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. We’ve highlighted a few notable examples below. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. We’ve highlighted a few notable examples below. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 1, 2017

This value also inspired us to create our People for Periods project, an interactive microsite to educate and help destigmatize menstruation in honor of Women’s Health Week. This type of thinking has helped my company come up with many content ideas. For example, one of our values is “be good to each other.” Remember: Go Deeper.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 14, 2014

Guerrilla marketing is a strategy that uses unconventional methods, often at a low cost, to get your message across. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Marketo uses memes in social campaigns to generate additional engagement.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. I like numbers. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. Instead, share a piece of content about the key aspects of their infrastructure that they might want to check for problems. Share your expertise to guide them through the process to better understand their issues.”

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

MARCH 30, 2016

However, when airlines like Southwest successfully implemented point-to-point systems at lower costs, it put pressure on hub-and-spoke airlines to adapt. The hub-and-spoke system used by many airlines today was one of the greatest innovations in the airline industry. Just think—it will be dawn of a new day for your marketing organization.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48