Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. b) Assistance With Lead Nurturing. The ease of use and affordable cost are its biggest differentiators.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. That is marketing’s new role. Revenue-Focused Creative and Revenue-Focused Content.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

What suggestions can you give our readers to help them create content that will improve the success of their lead nurturing programs? And the production process could endure protracted development time and costs. (It Tags: Thought Leader Interviews content marketing Lead Nurturing thought leadership.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. We’ve highlighted a few notable examples below. Overstock.com.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. We’ve highlighted a few notable examples below. Overstock.com.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. 5 dials to tune in your lead generation process - B2B Lead Generation Blog , April 19, 2010 It’s important to think of lead generation as a process, rather than an isolated event, or a series of campaigns.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40