Customer Experience Matrix
MARCH 22, 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The more important clarification is that ClickSquared is a marketing services agency, offering database management, campaign development, creative, execution and analysis.
Marketing Insider Group
JUNE 29, 2010
Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.
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Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? I agree with the importance of SEO and happy that it made this list!
Marketing Insider Group
JULY 19, 2010
There are 3rd party companies that boast the “Immediate warm transfer” of a prospect searching your web site, but this is not always the case, and can be costly. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated.
Marketing Insider Group
JUNE 3, 2010
And understand the cost of their pain. This is a common practice by the top sales folks and is a tremendous service marketing can provide to sales. Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Know them all. Know how they rank. Get creative.
Marketing Insider Group
AUGUST 12, 2010
It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&# This is why I advocate creating a service level agreement between sales and marketing that specifies exactly what is to be delivered in terms of both quantity and quality. So if you: a.
Marketing Insider Group
JUNE 7, 2010
Customers are expecting it and some of them are making businesses pay a steep cost when the brand presence isn’t there. And the cost of not acting must be made plain. How do you divide and conquer social media across sales, marketing, customer service? And the cost of NOT having that presence can be staggering.
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