article thumbnail

(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Second, marketing analytics also equip content marketing leaders to make data-informed decisions about where to invest money and talent resources. Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. That can increase the ROI from content marketing.

Analytics 184
article thumbnail

27 RevOps best practices for driving revenue growth

Rev

Key metrics include customer lifetime value, customer churn, sales pipeline velocity and customer acquisition cost. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Communicate to each team how they contribute to these metrics and how they can improve them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. Does It Cost Anything? Additional resources are available to help you learn the language more effectively: Johns Hopkins University’s Data Science courses on Coursera.

article thumbnail

The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. We’ve gone from worrying about the cost per data point to the ROI on data purchased.

article thumbnail

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have, in this case, never taken out the time to connect your resources and your key messages at each stage of your buyer journey. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

article thumbnail

Why We Recommend “Unique” Lead Management

Capstone Insights

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? For example,5 minutes X 250 leads X 50 weeks X 10 resources = 1,042 hours per year.

article thumbnail

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).