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What Is YouTube CPM? [+ Why It Matters]

Hubspot

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM".

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Masthead ads.

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How one tech company is doing marketing without cookies

Martech

The cost of keeping cookies While there was a lot of concern about the impact of this on customer acquisition, there was also a lot of concern about how customers would react if they didn’t get rid of cookies. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Arе you and е-commerce brand searching for cost-effective strategies to enhance your brand’s performance? Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr. CPC = Total Cost of Clicks / Numbеr of Clicks.

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Unlocking the Potential of Podcast Marketing

Bluetext

Podcasts have superior user engagement compared to traditional channels – 65% of users skip online video advertising on platforms like Youtube whereas only 33% of survey respondents say that they skip podcast ads (most of the time or always). CPA ads are charged based on the number of conversions from the ad.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 But to achieve this low cost, your video must abide by a few principles. For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. If it’s conversions you’re after, make sure you’re paying on a CPA basis.

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What’s Trending in Marketing for October 2019

Stevens & Tate

YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. With streaming platforms outshining regular TV programming, this new feature gives brands a way to connect with their audiences whenever they launch the YouTube TV app. What is CPM Advertising and Should You Use It? .