Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator
Martech Advisor
JANUARY 8, 2020
Marketing ROI is the practice of measuring the return on investment that an organization spends on its marketing activities. For instance, if your organization generated a gross profit of $10,000 while spending $4500 on marketing, the ROI can be calculated as: Marketing ROI = (10000-4500) / 4500 = 1.23. Choose the Right Metrics.
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