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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. Although the averages may tilt to one platform, there are definitely positive and efficient use cases across both.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. Although the averages may tilt to one platform, there are definitely positive and efficient use cases across both.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Cost per click. Cost per impression. Customer acquisition cost. The goal of earned media is to ensure sentiment around your brand is positive. Measuring paid media performance.

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Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Bluetext

In fact, AdEspresso conducted a study to see the impact of ad fatigue on Facebook and found the following results: In this study, as frequency increased, CTR decreased and CPC increased. It’s vital, however, that you run the test for long enough to reach a large enough sample size. From CTAs to copy, A/B tests can vary in goals.

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Unbounce

This is what will give you the edge over the competition and drive down the cost of your PPC ads—right? Well, not entirely… Here’s the problem: proper A/B testing takes time to pull in adequate sample sizes and to get statistically significant results. You’re still going to end up paying more for your ad clicks.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Caveat: WordStream’s client bases consist mostly of small- and medium-sized businesses, so this may not be a representative sample across all types of AdWords accounts.). If the real Quality Score curve has changed, we’d expect to see an increase in average CPC over time, since higher Quality Scores offer more of a discount on clicks.

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

Shopping campaigns continue to grow on both Google and Bing year-over-year – as of Q4 2016, Google Shopping saw an increase of 30% in ad spend, 43% growth in clicks and -9% CPC; while Bing Shopping saw an increase of 16% in ad spend, 11% growth in clicks and only 4% increase in CPC.