Remove Cost per Acquisition Remove Custom Publishing Remove Distribution Remove Facebook
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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

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Social Subscribe – Why Facebook Likes Do Matter

Convince & Convert

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158
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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

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How To Optimize Your Landing Page For Better PPC

Unbounce

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Google, Facebook, Youtube, Bing, LinkedIn). PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. Image courtesy of Bloomberg Wealth. Retargeting.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” Kim cares about his customers and prospects and works hard to bring growth opportunities to them. The wall on your Facebook company page offers a lot of opportunity.

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A/B Testing: The ABCs of Paid Social Media

Anyword

For example, we found that video ads generated CTRs that were 2X higher than link ads for some customers. Placement : One of the major advantages of working with Facebook’s ad platform — on top of the granular targeting capabilities — is the ad placements you can access which include Instagram, Messenger, andFacebook’s Audience Network.

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How Testing Drives Subscription Strategies for The Boston Globe

Anyword

The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of our customers begin to test subscription strategies. . There has also been a significant change for publishers who have been running subscription campaigns for a long time. This is often a tough decision.