Remove Cost per Acquisition Remove CPA Remove Opt-out Remove ROAS
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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. Google’s full deprecation of third-party cookies is right around the corner.

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The power of customer data across the journey: Acquisition

Martech

Click here to take the survey Cost per acquisition (CPA) and return on ad spend (ROAS) reports To make data-driven decisions about resource allocation, closely analyze CPA and ROAS reports. These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

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Customer acquisition with email newsletters

Liveintent

So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S. And, with the kind of scale that email offers, you’d be remiss to overlook it. their inbox.

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

. “CPM, CPC, and CPAs are going to go up. ROAS is going to go down. Unlike Facebook, it’s opt-in, addressable, and one-to-one with the consumers. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns.

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How to control Performance Max campaigns

Martech

But some advertisers, like Kasim Aslam , pointed out in a recent PPC town hall that giving the machine more room to experiment may not be such a bad thing. To get the most out of Performance Max, it needs two weeks of relatively unencumbered time to experiment and learn. It’s like putting a flea in a small box.

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Don’t Over-Target Your Campaigns (and yes, you read that right!)

Outbrain

This is true even when you’re not specifically opting in for “Interest Targeting”. This is a great way to scale your activity and improve ROAS. Make sure to check on both CTR and post-click KPIs (CVR, CPA, etc). Check out this article to learn more about Outbrain Lookalike audiences.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

If attribution is a newer concept for you or you are looking to optimize your current marketing attribution model, make sure to check out the previous two parts to this series that go over what marketing attribution is and the different model types , and how to build and implement your attribution model.