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How to Define & Measure Social KPIs – Part 4

Valasys

Apart from establishing brand resonance defining & using the Quality Job Applications as a Social Media KPI, it helps people in embracing their culture which in turn is important to fuel their new product launches & to attract better influencers. Videos generate a greater level of engagement & drive better conversions.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

But more robust analytics tools are available to provide deeper insights, including solutions that automate common measurement tasks for easier ongoing analysis, as well as those that correlate findings across multiple content platforms. To calculate ROI, you need to factor in average production costs to the business, says @BrennerMichael.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. They can even be used to open a live event to people who can’t be there.”.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Their new product LearnSocial is a revolutionary new way for businesses to train employees. on how should agencies of the future be organized.

Web 2.0 100
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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And chances are, there is some correlation between web traffic and conversions.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.