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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

TV is a special case because marketers don't usually know whether a specific individual saw a particular TV message, so TV is incorporated into attribution models using more general correlations. Does the vendor create optimal media plans? How does the vendor do the attribution calculations?

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Making the Most of the Women’s World Cup 2023

Digilant

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. Reach World Cup Viewers and Fans with Digilant Interested in creating a timely and targeted media plan leading up to the 2023 FIFA Women’s World Cup?

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Making the Most of the Women’s World Cup 2023

Digilant

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. Reach World Cup Viewers and Fans with Digilant Interested in creating a timely and targeted media plan leading up to the 2023 FIFA Women’s World Cup?

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How to Use Social Media for Building Material Suppliers

Navigate the Channel

Here’s how building material suppliers can use social media to increase sales. Choose the Right Social Media Platforms. For obvious reasons, not every building material company’s social media plan needs to include a ton of different social media platforms.

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7 Common Content Marketing Mistakes And How to Avoid Them

Marketing Insider Group

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X

Planning 100
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7 Biggest Content Marketing Mistakes And How To Avoid Them

Marketing Insider Group

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Salesforce has this system nailed down with a planned approach to transform a piece of content into multiple media forms. For the company’s customer base, brands that published 16+ blog posts per month received about 4.5X

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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. Once they’ve chosen a scenario, Avista can convert it to a high-level media plan for buyers to execute. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling.