Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. Especially social media, but even SEO, PPC, email, etc.

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Convince & Convert

APRIL 28, 2010

But, it's not a 1:1 correlation in my mind. link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. link] [link] gilbert v.

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JULY 14, 2010

I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! timotis [link] Dana VanDen Heuvel Social Media is the Servant of Strategy, Not the Master [link] [link] Janiré Hopkins Preach!

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Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

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SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

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JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

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