Content Marketing Institute

APRIL 23, 2018

Before you proceed: If you aren’t confident you have the right strategic or tactical foundation to support your measurement efforts – or you just need a quick refresher on an earlier step in the content marketing process – review these Road Map to Success guides: Resources to Refresh Your Content Marketing Program. Listen and learn.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 25, 2020

Virtual event marketing is an excellent way to engage with the prospects and provide them with hyper-tailored solutions to their problems with the help of product demos and other ideas reflecting on the value proposition of the products or services. Leverage Attribution Modelling to Scale up Your Content Strategy.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!).

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. How B2B Marketers can make the most of Their LinkedIn Advertising.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hinge Marketing

FEBRUARY 9, 2017

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Marketing is more quantifiable than ever. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

JULY 29, 2019

When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization. Telling stories that resonate with the pain-points of the prospects are absolute essentials of inbound marketing methodologies to attract, engage & convert the potential buyers. .”

Analytics 49

Analytics Marketing AI Work Management WOMM 49