Correlation Dwell Generation Sales Management 
Hubspot
JANUARY 4, 2021
This may seem like a cheap tactic to hoard traffic, but it's not. Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. Dwell Time. Well-placed video enhances dwell time and boosts rankings.
Optinmonster
AUGUST 2, 2023
The overall integration of video for internal processes and customer engagement is heartening to observe. 90% say video marketing has helped them generate leads. 87% say video marketing has helped them increase sales. 87% say video marketing has increased dwell time on their website. Beyond Video Marketing.
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FunnelEnvy
JANUARY 19, 2018
The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. Unfortunately, they were not able to find any evidence that these experiments had generated long-term pipeline or revenue impact. Pricing Page. KPIs That Matter.
Heinz Marketing
NOVEMBER 15, 2018
Every Thursday we are pleased to feature a new B2B sales, marketing or business leader here answering our own version of “How I Work” questions. This week I’m excited to feature Jo-Anne Jaspan , founder of Jaspan Consulting and mainstay in Seattle amongst the enterprise sales community. What is your email management strategy?
Moz
NOVEMBER 26, 2018
Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
Hubspot
APRIL 3, 2013
This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Why won't they ever become a customer? I totally signed up.
Hubspot
JANUARY 15, 2021
So how do you implement this tactic successfully? This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers.
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