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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Odd word choice.

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Need to Move Faster in Marketing? Improve Your Decision-Making Process and Build A Marketing Continuity Plan

Pam Didner

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

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12 Demand Generation Trends for 2024

DealSignal

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact.

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marketing action plans

The Effective Marketer

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

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This is How I ABM: Strategy Tips from Digital, Direct Mail, and Field Marketers

DemandBase

We wanted to explore how marketers ABM. So we teamed up with some of our partners for their insights into how a marketing team can implement ABM across every role. Digital Marketing. The term “account-based marketing” has become a mainstream strategy for B2B marketers. Angela Myrtetus , Sr. Direct Mail.

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11 SEO Blogging Tips for Dentist Websites

seo.co

Dental practices are bombarded with new marketing opportunities and ideas on an ongoing basis. And while there’s nothing wrong with adopting a new dentist marketing technique to grow your practice, sometimes it pays to go back to the basics. 11 Blogging Tips for Dentists. There’s clearly a lot of value stemming from blogging.

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