Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. I didn’t base it off a recent study. That post is still one of my most popular. All rights reserved.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. All rights reserved.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 2, 2010

But the fact is that more prospects start their search on Google.com than anywhere else. And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JUNE 7, 2010

According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. And the cost of not acting must be made plain. How do you manage the personal brands of executives?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. A recent article from eMarketer.com titled: Is the Click Still King? Ask your partners. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

.&# If marketers implement a content strategy of being a thought leader, as Kenny says, beng present wherever leads are looking, they can also capture leads as high up in the buying process as possible, and then use marketing automation technology to segment and nurture those leads as they work their way through the buying process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 27, 2010

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Make sure you cover each buying stage.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. The marketing team could move into more of an inside sales role which is what a lot of the marketing content fits anyway. that marketing produces.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. All rights reserved.

Social Media 100

Social Media Demand Generation Agencies Media PR 100