SmartBrief - Marketing
MAY 8, 2024
It may be helpful to include an outside partner (such as a PR firm) in your crisis response planning since they can point out gaps, act as a devil’s advocate and respond without the emotion employees may face as they deal with the crisis at hand. A year ago, who would’ve thought we’d all be worried about AI?)
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0
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Sprout Social
OCTOBER 18, 2018
Many organizations make the mistake of waiting until they’ve already faced a PR disaster to put a policy in place. If you do allow your people to offer advice to customers, it’s a good idea to train them on things like: Brand guidelines: How to talk about your products, services and company. PR management.
Hinge Marketing
MARCH 1, 2023
ChatGPT can generate a lot of content quickly, but since it is trained on an existing body of content, it could produce results that lack originality, personality, and creativity. Once a neural network is trained, not even its designer knows exactly how it is doing what it does. Let’s consider two of them.
Convince & Convert
JULY 21, 2010
Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. You have to train employees too.
WriteSpark
AUGUST 19, 2008
« Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing. Sales Materials. Social Media.
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.
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