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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Near the top of the funnel, it’s more likely that you’ll receive opt outs. Top- and middle-of- funnel recipients and current customer emails should be spaced out to avoid fatigue. But it needs to be.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. However, for email marketing to be a true driver of sales, your need something even more valuable and every email that you send out should have it. What is it?

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address. social network, Path.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Think of marketing compliance like any other marketing best practice – the rules and guidelines are there to help you build trust with your customer base and get the most out of your marketing efforts. . Copyright Images. Or, try your hand at creating images from a simple design software like Canva. .

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

I once opted in to receive emails from a financial institution to learn more about their loan instruments. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it. Find out in this free Webinar. Privacy Policy. You do not stop selling. Test before you send.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

As it becomes harder and harder to stand out and gain traction brands will continue to find new ‘cool kids’ to hang with as they navigate the increasingly challenging brand landscape.” ~ Wendy Zajack , Faculty Director & Associate Professor of the Practice, Georgetown University 5. Audiences know the difference.