Copyright Design Opt-in Privacy 
Salesforce Marketing Cloud
DECEMBER 20, 2023
This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable.
Industrial Marketing Today
NOVEMBER 16, 2009
Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox?
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Act-On
NOVEMBER 7, 2023
Once your emails go off to explore the world on their own, your work still isn’t done. Are your emails making it to the inbox? Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. But never fear! We’ve got you. True: that’s the end goal.
Hubspot
FEBRUARY 10, 2012
And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Include an opt-out link, and honor unsubscribes promptly. Law has been all over the marketing news lately.
BenchmarkONE
SEPTEMBER 29, 2021
The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union. If you’re using cookies to track users on your website or using online forms to collect user data, you’ll want to make sure you have the proper data privacy protections in place.
Online Marketing Institute
NOVEMBER 16, 2012
I once opted in to receive emails from a financial institution to learn more about their loan instruments. Rx: Design your message with mobile in mind and reduce the amount of content for mobile devices - dont just optimize it. Audience/Traffic. Live Events. Webinars Conferences & Expos. e-Learning. ); //. ); //. Comments. ); //.
Sword and the Script | B2B
DECEMBER 26, 2023
I’ve merely organized them in a way that I think serves readers best. Third, thank you to all who participated. The thoughtfulness and passion in these predictions are an inspiration. Onward with this year’s predictions… Pedictions that have little or nothing to do with AI: 1. Intestinal fortitude will be required “GUT and GRIT.
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