LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. That’s why LeanData hosted a dedicated Ops-Stars workshop as well as a recent webinar, “Connecting Data to People Across Any Go-to-Market Model,” to empower operations professionals to put new GTM strategies into action.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

NetLine

DECEMBER 18, 2023

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Webinar World. Location: Scottsdale, AZ. Dates: March 11-13. Location: San Francisco, CA. Content Marketing World.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Strategic-IC

APRIL 29, 2021

Quite simply, ABM as a strategy is not suitable for every company, every product and every market. But when it comes to complex sales, ABM can completely transform the ways in which you connect and interact with customers and prospects. How to build a strong Sales and Marketing alignment ?. Talk about business outcomes.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Work Management 62

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

Terminus

MARCH 30, 2017

The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience. Usually this purpose falls in one of two categories: top-of-funnel, awareness-generating content, or bottom-of-the-funnel, conversion-generating content. It’s a vicious cycle. .

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

Launch Marketing

MAY 1, 2024

Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. What about driving sales conversions? Will the campaign aim to increase brand awareness?

Paid Content 116

Paid Content Campaigns Account Based Marketing Marketing Strategy 116

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Heinz Marketing

FEBRUARY 24, 2020

Listen in or read the entire conversation below: Matt: Well thanks everyone for joining us again. I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. And then again, think about your audience.

Top of Funnel 64

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 64

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Binary Demand

JUNE 3, 2024

By grasping the mindset of buyers at each stage, both sales and marketing teams can deliver precise messages at opportune moments, thereby enhancing overall conversion rates. Thoughtfully crafted B2B sales funnel stages guarantee prospective customers a fluid and captivating journey from initial awareness to final conversion.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. How do I support that long sales cycle? Show Transcript. Right, right.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Zoominfo

MAY 27, 2019

According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy ( source ). The ultimate goal of any modern marketing strategy is to send highly relevant content to an audience ready to consume it. Whitepapers, checklists, how-to’s, or webinars.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Martech

NOVEMBER 22, 2023

After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average. Here are some strategies and techniques that helped us achieve these impressive results.

Paid Content 117

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 117

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Marketing Insider Group

SEPTEMBER 5, 2023

This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every piece of content you produce is not only seen, but also genuinely valued by your audience.

Research 240

Research Content Marketing Work Management B2B Thought Leadership 240

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Strategic-IC

OCTOBER 12, 2021

Once SaaS companies reach the Rapid and Maturity stages, it’s time for the Marketing to get serious - and that’s where an Account-based strategy comes in. Why is an Account-based strategy the right fit for Rapid and Mature SaaS companies? Have a long sales cycle?. So is ABM the right strategy for your SaaS business?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

SalesIntel

APRIL 30, 2021

Top Whitepaper of the Month: Don’t Know How to Start Conversing with Prospects? Try Sales Sequencing. Top eBook of the Month: Dear Email, You Bounced Again. Most B2B companies today have some level of an account-based marketing (ABM) strategy. Register for the Workshop. Register for the Webinar.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 52

markempa

AUGUST 16, 2016

I am speaking and teaching what I’ve learned through my 20 years’ experience and working with the complex sale and B2B lead generation. I am doing consulting and so working with companies on growth strategies to help them get more out of their existing lead generation budgets. And how do they further the conversation?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

ConvertKit

DECEMBER 19, 2018

In order to stay profitable and sustainable, you need to make consistent sales and find ways to optimize your sales process. Your sales dashboard will help you summarize these findings and create an overview that can guide your strategy moving forward, much like Business Analyst Mike Grigsby recomme nds. Sales cycle.

Top of Funnel 50

Top of Funnel Eye-Tracking Lead Ranking Sales Cycle 50

B2B Digital Marketer

SEPTEMBER 15, 2020

If you want to improve your digital marketing efforts then take a listen to this episode of the B2B Digital Marketer Podcast , as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers. 13:06 – The Evyrgreen B2B Digital Marketing Strategy Overview. Timestamps/Outline.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Sales Engine

AUGUST 17, 2016

And it more than written content—today’s content marketer must create multimedia assets through video, infographics, webinars that weaves an overall thought-leadership narrative—that’s what keeps them coming back for more. That way, you can develop content that helps sales people through the entire sales cycle, and not just top-of-funnel.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Seismic

MAY 11, 2022

Under our current messaging framework, this would read something like this: The true mark of an effective sales enablement strategy is growth. In order to be successful, sales reps need engaging collateral to share with buyers at every stage of the buyer journey. Sales Scripts. Email Templates and Call Scripts.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Sales Engine

DECEMBER 11, 2015

And it more than written content—today’s content marketer must create multimedia assets through video, infographics, webinars that weaves an overall thought-leadership narrative—that’s what keeps them coming back for more. That way, you can develop content that helps sales people through the entire sales cycle, and not just top-of-funnel.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120

Terminus

FEBRUARY 28, 2019

In fact, a recent Forrester blog calls for B2B marketers to broadly accept the philosophies, strategies, technologies and tactics bundled under the ABM umbrella. With this new approach to B2B marketing, a central truth has emerged: ABM is a lifecycle marketing strategy. Let’s look at the goals, segments, strategies and KPIs of each.

Account Based Marketing 22

Account Based Marketing ABM Webinar Metrics Enterprise Management 22

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. These two options actually increased Neil’s email collection by 38% and 42.2%

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. These two options actually increased Neil’s email collection by 38% and 42.2%

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40

GreenRope

FEBRUARY 7, 2017

Selling your Product through webinars. Asking your audience to help market your business. Oftentimes, the sales cycle is not clean cut such as yes/no buying, but more of a relationship that you are trying to build and nurture. These two options actually increased Neil’s email collection by 38% and 42.2%

Buyer Personas 40

Buyer Personas Inbound Marketing Paid Search Agency Facebook 40