Hinge Marketing

APRIL 20, 2016

Professional services firms that join the online conversation are building their reputations and dramatically expanding their audiences. Google and social media continue to open new frontiers. Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Convince & Convert

SEPTEMBER 22, 2010

link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) I have nothing of value to add to this conversation other then reiterating (again?) And, you need to start unifying your content strategy across all channels. Warm fuzzies.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With this planning, it is easier to define your automation requirements. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. His self-deprecation adds a hilarious, warm tone throughout.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 5, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Retweets are up. RSS subscriptions are up. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. But, it's not all conversational. That's what I mean when I say uni-directional social media. link] Samuel Fagan Great post.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 12, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. In December, that meant $175 million in revenue to developers.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

Convene, converse and collaborate. [link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. You're still staring at a screen, but at least you're interacting.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Great question. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

AUGUST 24, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 17, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts. Easy – you listen!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 13, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 26, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&#

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Sound off in the comments, and maybe we’ll put together another post with great examples. And thanks to for tippping me off to Compendium.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. But seriously, THANK YOU.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 21, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 24, 2010

Here are 3 way infomercials can inspire your social media from @jaybaer – [link] [link] Lori Keith 3 ways ShamWow can help your social media marketing [link] [link] Lori Keith 3 ways ShamWow can help your social media marketing [link] [link] Brett Petersel 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer @kathyoreilly) [link] (..)

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

APRIL 13, 2021

You can also use CRM data to further explore what customers convert at the highest rate. For instance, you might use your CRM to determine which industries convert the most, or which pages have the highest conversion rate, to refine your audience profile depending on existing customers' behavior. Media Audience Profile.

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Convince & Convert

MARCH 25, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

JUNE 7, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119