Remove strategy
article thumbnail

How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Does Google Ads Work for B2B? .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. To see what she is up to next, check out her Twitter feed.

article thumbnail

Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. ” Image credit: Outfunnel.

article thumbnail

3 Lead Generation Strategies for 2022

Heinz Marketing

One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Leads: How do You Classify Them? Being Data-Driven. Leverage Social Media Presence.

article thumbnail

8 Email Marketing Mistakes that Decrease Conversion Rates

Mailmunch

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. 59% of B2B marketers prefer email for lead generation.

article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.