Moz

APRIL 3, 2019

Similarly, both Facebook and Twitter have a ‘relevancy score’ that acts as the quality score. These social platforms are measuring your expected engagement rate with an ad, which indicates how well your content matches the needs and interests of the audience you’re targeting.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Conversion When an individual of a marketing message performs a preferred action.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

APRIL 29, 2013

Small business marketing expert and Fast Company columnist Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” 1) Revamp Your “About Us”. What to Do Today. Draft a press release focused entirely on what your buyers care about.

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Albacross

JULY 2, 2018

If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. In particular, one of Adobe’s Photoshop and Lightroom evangelists, Julieanne Kost, started generating more revenue for Adobe Photoshop than the company’s official Twitter account did.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. So we're going to talk a little bit about Twitter.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Unbounce

OCTOBER 1, 2018

offers.site.com), then you can see the aggregate conversion rate of that step in the funnel. Bring out the heavy guns—user testing, prototyping, focus groups, whatever—because this is a case where you want to reduce as much uncertainty as possible.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96