Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. When I started using Metadata at Armorblox, the leads were coming in (to an extent), but few were turning into revenue. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

LeanData

NOVEMBER 9, 2022

Yes, that’s another, as well as the conversion on the referred page the ad directed the guest. A lead or an account moving from one stage to another in the selling process? Bingo, another conversion! Conversion rates are indispensable when evaluating revenue team effectiveness and efficiency.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Optimizing for conversions Regularly review and upgrade the design of your landing pages to make calls to action clearer and the copy — more persuasive.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

SalesIntel

JANUARY 8, 2024

Personalize Outreach: Armed with insights from intent data, marketers can craft highly personalized and relevant messages. Optimize Conversion Rates: Focusing efforts on prospects displaying buying intent leads to higher conversion rates.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

DealSignal

JANUARY 20, 2023

Warm leads fit your ideal customer profile and have made contact with your business, while hot leads are a step ahead and have ideally been nurtured by your sales team. Targeting hot leads has the main benefit of higher conversion rates, even if there are fewer of them.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52