Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Optimizing for conversions Regularly review and upgrade the design of your landing pages to make calls to action clearer and the copy — more persuasive.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

DealSignal

JANUARY 20, 2023

Warm leads fit your ideal customer profile and have made contact with your business, while hot leads are a step ahead and have ideally been nurtured by your sales team. Targeting hot leads has the main benefit of higher conversion rates, even if there are fewer of them.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

PureB2B

JANUARY 3, 2022

Almost every major digital advertising platform has a feature to help marketers hyper-curate audiences for optimal ad delivery. Marketers can then analyze both click-through and engagement rates to determine which customers show the most propensity to purchase. Create Customer Personas. What do they like? What makes them tick?

Impressions 62

Impressions Ads Lead Scoring Lead Ranking 62