Paul Gillin
MAY 13, 2016
Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. CMO.com was originally a pure curation model; content consisted of brief summaries of articles and video from other sources on the Web. Bonus points to Adobe for nabbing the domain.
Paul Gillin
MAY 13, 2010
These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Are your pages easy to share?
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Paul Gillin
JUNE 9, 2011
So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. It’s a lot harder and costlier to train technology experts to write than it is to teach writers what they need to know to about technology. What’s that going to cost you? Media Dividend.
Paul Gillin
JUNE 24, 2010
Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.
Paul Gillin
FEBRUARY 16, 2012
I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins. BrianBab21 “Content mktg is soft sell. That was easy.
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