Sales Engine
JUNE 2, 2016
Content marketing is the way to go, right? Write some blogs and drive traffic to your site—then just convert them into leads. But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results.
Sales Engine
MARCH 28, 2016
Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.
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Sales Engine
MARCH 10, 2016
When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We I was in effect stealing their traffic, so they came to me and asked me to start writing for them. Content was king, and any content worked.
Sales Engine
SEPTEMBER 1, 2015
Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. Ultimately, we do business with people we know, like and trust.
Sales Engine
OCTOBER 23, 2015
Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. In short, they found that when they decreased the volume of posts, their inbound web traffic went down by 30 percent. percent) in the overall sessions.
Sales Engine
NOVEMBER 9, 2015
So we made a few big changes that have helped us achieve the growth trajectory that we want: We gave our marketing executive a quota We committed to content marketing The problem that a lot of companies still have is that marketing thinks its purpose is branding and awareness, measured through increased traffic to the website.
Sales Engine
MAY 11, 2016
“For over ten years now, there’s been a gold rush in marketing automation technology with some fantastic features that make it a must-have for any B2B company engaged in content marketing. How do you build explosive growth with content marketing? What can you do about it? B2B lead generation is all about conversions.
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